{"title":"Evening","description":"\u003cp\u003eThe VELOU evening edit is the label at its most architectural — an evening dress, in our logic, is a column cut for entrance and built to hold its line through a long night. Bias-cut satins, sculpted knits, one-shoulder silhouettes, sequin minis and plunge maxis — each piece is designed in Amsterdam for the specific work of an evening dress: dinner, gallery, opening, black-tie.\u003c\/p\u003e","products":[{"product_id":"joan-off-shoulder-ruched-mini-dress","title":"Joan Off-Shoulder Ruched Mini Dress","description":"\u003cp\u003e\u003cem\u003eShort enough to mean it. Long enough to get away with it.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eJoan\u003c\/strong\u003e is designed in our studio for the VELOU woman — the one who dresses like she's already arrived.\u003c\/p\u003e\n\u003ch5\u003eWhy you'll wear it\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003ePhotographs beautifully. Wears even better.\u003c\/li\u003e\n\u003cli\u003eLayers over, under, and through the rest of your wardrobe.\u003c\/li\u003e\n\u003cli\u003eBuilt to be worn, not saved for a special occasion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eThe details\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGathered ruching that sculpts and skims in all the right places.\u003c\/li\u003e\n\u003cli\u003eOff-the-shoulder neckline that sits exactly where you want it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eFit \u0026amp; sizing\u003c\/h5\u003e\n\u003cp\u003eSits true to size with a refined European cut. Between sizes? Size down for a fitted line, up for relaxed drape. Full measurements in our \u003ca href=\"\/en-us\/pages\/sizing-guide\"\u003esize guide\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch5\u003eStyling\u003c\/h5\u003e\n\u003cp\u003eWorn here with bare skin and flat sandals. Also works with a blazer, or nothing else at all.\u003c\/p\u003e\n\u003ch5\u003eFabric care\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGentle cold machine wash or hand wash. Do not tumble dry.\u003c\/li\u003e\n\u003cli\u003eCool iron on reverse. Steam to refresh between wears.\u003c\/li\u003e\n\u003cli\u003eStore on a padded hanger — lay flat for beaded, sequinned, or delicate knits.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VELOU","offers":[{"title":"XS","offer_id":53002521444690,"sku":"VLU-JON-BUR-XS","price":54.99,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":53002521477458,"sku":"VLU-JON-BUR-S","price":54.99,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":53002521510226,"sku":"VLU-JON-BUR-M","price":54.99,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53002521542994,"sku":"VLU-JON-BUR-L","price":54.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/0111\/3170\/files\/joan-off-shoulder-ruched-mini-dress_01_new.png?v=1776724981"},{"product_id":"sutton-sleeveless-puffy-mini-dress","title":"Sutton Sleeveless Puffy Mini Dress","description":"\u003cp\u003e\u003cem\u003eShort enough to mean it. 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Full measurements in our \u003ca href=\"\/en-us\/pages\/sizing-guide\"\u003esize guide\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch5\u003eStyling\u003c\/h5\u003e\n\u003cp\u003eWorn here with bare skin and flat sandals. Also works with a blazer, or nothing else at all.\u003c\/p\u003e\n\u003ch5\u003eFabric care\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGentle cold machine wash or hand wash. Do not tumble dry.\u003c\/li\u003e\n\u003cli\u003eCool iron on reverse. Steam to refresh between wears.\u003c\/li\u003e\n\u003cli\u003eStore on a padded hanger — lay flat for beaded, sequinned, or delicate knits.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VELOU","offers":[{"title":"XS","offer_id":53002521739602,"sku":"VLU-SUT-BLC-XS","price":59.99,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":53002521772370,"sku":"VLU-SUT-BLC-S","price":59.99,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":53002521805138,"sku":"VLU-SUT-BLC-M","price":59.99,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53002521837906,"sku":"VLU-SUT-BLC-L","price":59.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/0111\/3170\/files\/sutton-sleeveless-puffy-mini-dress-black-cream.jpg?v=1774113629"},{"product_id":"talia-asymmetric-ruched-mini-dress","title":"Talía Asymmetric Ruched Mini Dress","description":"\u003cp\u003e\u003cem\u003eShort enough to mean it. 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Steam to refresh between wears.\u003c\/li\u003e\n\u003cli\u003eStore on a padded hanger — lay flat for beaded, sequinned, or delicate knits.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VELOU","offers":[{"title":"XS","offer_id":53002521870674,"sku":"VLU-TAL-BUR-XS","price":69.99,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":53002521903442,"sku":"VLU-TAL-BUR-S","price":69.99,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":53002521936210,"sku":"VLU-TAL-BUR-M","price":69.99,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53002521968978,"sku":"VLU-TAL-BUR-L","price":69.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/0111\/3170\/files\/2025-9-23MR_20742_56172c61-c01d-47dd-bb48-a6e2cebc40f1.webp?v=1776698244"},{"product_id":"celeste-sequin-fringe-mini-dress","title":"Céleste Sequin Fringe Mini Dress","description":"\u003cp\u003e\u003cem\u003eShort enough to mean it. 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Size down for a fitted line, up for relaxed drape. Full measurements in our \u003ca href=\"\/en-us\/pages\/sizing-guide\"\u003esize guide\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch5\u003eStyling\u003c\/h5\u003e\n\u003cp\u003eWorn here with bare skin and flat sandals. Also works with a blazer, or nothing else at all.\u003c\/p\u003e\n\u003ch5\u003eFabric care\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGentle cold machine wash or hand wash. Do not tumble dry.\u003c\/li\u003e\n\u003cli\u003eCool iron on reverse. 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