{"title":"Sale","description":"\u003cp\u003eThe VELOU sale edit is the archive at a new price — past-season dresses, end-of-run sizes, and colourway closeouts from the Amsterdam studio. We release small collections and iterate on them, which means the sale rail rarely gets deep, and the pieces that land here are the ones we are quietly rotating out to make room for a refined version. Expect the same construction discipline that runs through the full-price edit — seam-first structure, sculpted fabrics, the studio palette of mauves, inks and ivories — at a reduced figure. A VELOU sale dress is not a lesser dress; it is a finished dress, available while the size runs last. Shipped worldwide, available XS to XL where stock allows. If you have been watching a particular silhouette, this is where to check first. Final markdowns refresh periodically and sell through quickly — the discount is real, the construction is the same.\u003c\/p\u003e","products":[{"product_id":"florencia-romantic-ruffle-dress","title":"Florencia Romantic Ruffle Dress","description":"\u003cp\u003e\u003cem\u003eCut for the woman who dresses for herself.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eFlorencia\u003c\/strong\u003e is designed in our Amsterdam studio for the VELOU woman — the one who dresses like she's already arrived. \u003c\/p\u003e\n\n\u003ch5\u003eWhy you'll wear it\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003ePhotographs beautifully. Wears even better.\u003c\/li\u003e\n\u003cli\u003eLayers over, under, and through the rest of your wardrobe.\u003c\/li\u003e\n\u003cli\u003eBuilt to be worn, not saved for a special occasion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eThe details\u003c\/h5\u003e\n\u003cul\u003e\u003cli\u003eHand-stitched ruffles that move as you do.\u003c\/li\u003e\u003c\/ul\u003e\n\n\u003ch5\u003eFit \u0026amp; sizing\u003c\/h5\u003e\n\u003cp\u003eSits true to size with a refined European cut. Between sizes? Size down for a fitted line, up for relaxed drape. Full measurements in our \u003ca href=\"\/pages\/sizing-guide\"\u003esize guide\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch5\u003eStyling\u003c\/h5\u003e\n\u003cp\u003eWorn here with bare skin and flat sandals. Also works with a blazer, or nothing else at all.\u003c\/p\u003e\n\n\u003ch5\u003eFabric care\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGentle cold machine wash or hand wash. Do not tumble dry.\u003c\/li\u003e\n\u003cli\u003eCool iron on reverse. Steam to refresh between wears.\u003c\/li\u003e\n\u003cli\u003eStore on a padded hanger — lay flat for beaded, sequinned, or delicate knits.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VELOU","offers":[{"title":"XS","offer_id":53002523771218,"sku":"VLU-FLO-YEL-XS","price":89.95,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":53002523803986,"sku":"VLU-FLO-YEL-S","price":89.95,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":53002523836754,"sku":"VLU-FLO-YEL-M","price":89.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53002523869522,"sku":"VLU-FLO-YEL-L","price":89.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/0111\/3170\/files\/florencia-romantic-ruffle-dress_01_new.png?v=1776724838"},{"product_id":"amber-one-shoulder-satin-maxi-dress","title":"Amber One-Shoulder Satin Maxi Dress","description":"\u003cp\u003e\u003cem\u003eFloor-sweeping drama, edited down to one clean line.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eAmber\u003c\/strong\u003e is designed in our studio for the VELOU woman — the one who dresses like she's already arrived.\u003c\/p\u003e\n\u003ch5\u003eWhy you'll wear it\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eLined for comfort and opacity so you can move without thinking.\u003c\/li\u003e\n\u003cli\u003eTakes you from dinner to late — no outfit change.\u003c\/li\u003e\n\u003cli\u003ePhotographs beautifully. Wears even better.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eThe details\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eLiquid satin that moves with you and catches light across the room.\u003c\/li\u003e\n\u003cli\u003eAsymmetric one-shoulder cut for architectural interest.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eFit \u0026amp; sizing\u003c\/h5\u003e\n\u003cp\u003eSits true to size with a refined European cut. Between sizes? Size down for a fitted line, up for relaxed drape. Full measurements in our \u003ca href=\"\/pages\/sizing-guide\"\u003esize guide\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch5\u003eStyling\u003c\/h5\u003e\n\u003cp\u003eWorn here with bare skin and flat sandals. Also works with a blazer, or nothing else at all.\u003c\/p\u003e\n\u003ch5\u003eFabric care\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGentle cold machine wash or hand wash. Do not tumble dry.\u003c\/li\u003e\n\u003cli\u003eCool iron on reverse. Steam to refresh between wears.\u003c\/li\u003e\n\u003cli\u003eStore on a padded hanger — lay flat for beaded, sequinned, or delicate knits.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VELOU","offers":[{"title":"XS","offer_id":53002523902290,"sku":"VELOU-amberonesh-XS","price":60.45,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":53002523935058,"sku":"VELOU-amberonesh-S","price":60.45,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":53002523967826,"sku":"VELOU-amberonesh-M","price":60.45,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":53002524000594,"sku":"VELOU-amberonesh-L","price":60.45,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":53264093151570,"sku":"VELOU-amberonesh-XL","price":60.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/0111\/3170\/files\/amber-one-shoulder-satin-maxi-dress_01_new.png?v=1776724253"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/0111\/3170\/collections\/5ff4f0cae75277564b0f704cfadce1ab.jpg?v=1774125037","url":"https:\/\/velouamsterdam.com\/collections\/sale.oembed","provider":"VELOU","version":"1.0","type":"link"}