{"title":"Midi Dresses","description":"\u003cp\u003eThe VELOU midi dress edit is the most versatile length in the studio — long enough to read as considered, short enough to travel. A midi dress at VELOU is designed to sit at mid-calf and hold its shape through dinner, drinks, a long gallery walk and the taxi that follows. The cut is the whole discipline: a slip line in satin, a pleated fall in crepe, a halter back in knit, a diamond neckline engineered to flatter a real collarbone rather than a flat lay. Sketched in Amsterdam and built for a confident woman who wants one piece that covers the week — rehearsal dinners, weekday evenings, summer weddings, winter openings. Available XS to XL in the VELOU palette of mauves, inks, ivories and the occasional decisive red. A midi dress should do the work of three dresses; these are engineered that way. Quiet on the surface, precise underneath — editorial midi dresses, cut for movement, shipped worldwide from the studio.\u003c\/p\u003e","products":[{"product_id":"elenir-midi-dress","title":"Elenir Midi Dress","description":"\u003cp\u003e\u003cem\u003eThe length that goes anywhere — and fits everywhere.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eElenir\u003c\/strong\u003e is designed in our Amsterdam studio for the VELOU woman — the one who dresses like she's already arrived. Available in blue and white.\u003c\/p\u003e\n\n\u003ch5\u003eWhy you'll wear it\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eLayers over, under, and through the rest of your wardrobe.\u003c\/li\u003e\n\u003cli\u003eBuilt to be worn, not saved for a special occasion.\u003c\/li\u003e\n\u003cli\u003eLined for comfort and opacity so you can move without thinking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eThe details\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eConsidered construction with clean seam finishes.\u003c\/li\u003e\n\u003cli\u003eFully lined for a premium hand-feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eFit \u0026amp; sizing\u003c\/h5\u003e\n\u003cp\u003eSits true to size with a refined European cut. Between sizes? Size down for a fitted line, up for relaxed drape. Full measurements in our \u003ca href=\"\/pages\/sizing-guide\"\u003esize guide\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch5\u003eStyling\u003c\/h5\u003e\n\u003cp\u003eWorn here with bare skin and flat sandals. Also works with a blazer, or nothing else at all.\u003c\/p\u003e\n\n\u003ch5\u003eFabric care\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGentle cold machine wash or hand wash. Do not tumble dry.\u003c\/li\u003e\n\u003cli\u003eCool iron on reverse. Steam to refresh between wears.\u003c\/li\u003e\n\u003cli\u003eStore on a padded hanger — lay flat for beaded, sequinned, or delicate knits.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VELOU","offers":[{"title":"S \/ Blue","offer_id":53248636453202,"sku":"VELOU-elenirmidi-S","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ White","offer_id":53248636485970,"sku":"VELOU-elenirmidi-S","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Blue","offer_id":53248636518738,"sku":"VELOU-elenirmidi-M","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ White","offer_id":53248636551506,"sku":"VELOU-elenirmidi-M","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Blue","offer_id":53248636584274,"sku":"VELOU-elenirmidi-L","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ White","offer_id":53248636617042,"sku":"VELOU-elenirmidi-L","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Blue","offer_id":53248636649810,"sku":"VELOU-elenirmidi-XL","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ White","offer_id":53248636682578,"sku":"VELOU-elenirmidi-XL","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"XS \/ Blue","offer_id":53264225108306,"sku":"VELOU-elenirmidi-XS","price":109.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/0111\/3170\/files\/elenir-midi-dress_01_new.png?v=1776724630"},{"product_id":"beverly-diamond-halter-neck-midi-dress","title":"Beverly Diamond Halter Neck Midi Dress","description":"\u003cp\u003e\u003cem\u003eThe length that goes anywhere — and fits everywhere.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eBeverly\u003c\/strong\u003e is designed in our Amsterdam studio for the VELOU woman — the one who dresses like she's already arrived. Available in nude and burgundy.\u003c\/p\u003e\n\n\u003ch5\u003eWhy you'll wear it\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt to be worn, not saved for a special occasion.\u003c\/li\u003e\n\u003cli\u003eLined for comfort and opacity so you can move without thinking.\u003c\/li\u003e\n\u003cli\u003eTakes you from dinner to late — no outfit change.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eThe details\u003c\/h5\u003e\n\u003cul\u003e\u003cli\u003eHalter neckline that lengthens the torso and frames the shoulders.\u003c\/li\u003e\u003c\/ul\u003e\n\n\u003ch5\u003eFit \u0026amp; sizing\u003c\/h5\u003e\n\u003cp\u003eSits true to size with a refined European cut. Between sizes? Size down for a fitted line, up for relaxed drape. Full measurements in our \u003ca href=\"\/pages\/sizing-guide\"\u003esize guide\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch5\u003eStyling\u003c\/h5\u003e\n\u003cp\u003eWorn here with bare skin and flat sandals. Also works with a blazer, or nothing else at all.\u003c\/p\u003e\n\n\u003ch5\u003eFabric care\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGentle cold machine wash or hand wash. Do not tumble dry.\u003c\/li\u003e\n\u003cli\u003eCool iron on reverse. Steam to refresh between wears.\u003c\/li\u003e\n\u003cli\u003eStore on a padded hanger — lay flat for beaded, sequinned, or delicate knits.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VELOU","offers":[{"title":"Nude \/ S","offer_id":53248637403474,"sku":"VELOU-beverlydia-S","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"Nude \/ M","offer_id":53248637436242,"sku":"VELOU-beverlydia-M","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"Nude \/ L","offer_id":53248637469010,"sku":"VELOU-beverlydia-L","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"Burgundy \/ S","offer_id":53248637501778,"sku":"VELOU-beverlydia-S","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"Burgundy \/ M","offer_id":53248637534546,"sku":"VELOU-beverlydia-M","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"Burgundy \/ L","offer_id":53248637567314,"sku":"VELOU-beverlydia-L","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"Nude \/ XS","offer_id":53264102621522,"sku":"VELOU-beverlydia-XS","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"Nude \/ XL","offer_id":53264103244114,"sku":"VELOU-beverlydia-XL","price":109.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/0111\/3170\/files\/beverly-diamond-halter-neck-midi-dress_01_new.png?v=1776724358"},{"product_id":"delancy-bowknot-contrast-midi-dress","title":"Delancy Bowknot Contrast Midi Dress","description":"\u003cp\u003e\u003cem\u003eThe length that goes anywhere — and fits everywhere.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eDelancy\u003c\/strong\u003e is designed in our Amsterdam studio for the VELOU woman — the one who dresses like she's already arrived. Available in black.\u003c\/p\u003e\n\n\u003ch5\u003eWhy you'll wear it\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eLined for comfort and opacity so you can move without thinking.\u003c\/li\u003e\n\u003cli\u003eTakes you from dinner to late — no outfit change.\u003c\/li\u003e\n\u003cli\u003ePhotographs beautifully. Wears even better.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eThe details\u003c\/h5\u003e\n\u003cul\u003e\u003cli\u003eA statement bow finished with silk-feel trim.\u003c\/li\u003e\u003c\/ul\u003e\n\n\u003ch5\u003eFit \u0026amp; sizing\u003c\/h5\u003e\n\u003cp\u003eSits true to size with a refined European cut. Between sizes? Size down for a fitted line, up for relaxed drape. Full measurements in our \u003ca href=\"\/pages\/sizing-guide\"\u003esize guide\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch5\u003eStyling\u003c\/h5\u003e\n\u003cp\u003eWorn here with bare skin and flat sandals. Also works with a blazer, or nothing else at all.\u003c\/p\u003e\n\n\u003ch5\u003eFabric care\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGentle cold machine wash or hand wash. Do not tumble dry.\u003c\/li\u003e\n\u003cli\u003eCool iron on reverse. Steam to refresh between wears.\u003c\/li\u003e\n\u003cli\u003eStore on a padded hanger — lay flat for beaded, sequinned, or delicate knits.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VELOU","offers":[{"title":"Black \/ S","offer_id":53248651493714,"sku":"VELOU-delancybow-S","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ M","offer_id":53248651526482,"sku":"VELOU-delancybow-M","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":53248651559250,"sku":"VELOU-delancybow-L","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XS","offer_id":53264142631250,"sku":"VELOU-delancybow-XS","price":109.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ XL","offer_id":53264142664018,"sku":"VELOU-delancybow-XL","price":109.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/0111\/3170\/files\/delancy-bowknot-contrast-midi-dress_01_new.png?v=1776724475"},{"product_id":"lace-bustier-midi-dress","title":"Lace Bustier Midi Dress","description":"\u003cp\u003e\u003cem\u003eThe length that goes anywhere — and fits everywhere.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eLace\u003c\/strong\u003e is designed in our Amsterdam studio for the VELOU woman — the one who dresses like she's already arrived. Available in pink.\u003c\/p\u003e\n\n\u003ch5\u003eWhy you'll wear it\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eTakes you from dinner to late — no outfit change.\u003c\/li\u003e\n\u003cli\u003ePhotographs beautifully. Wears even better.\u003c\/li\u003e\n\u003cli\u003eLayers over, under, and through the rest of your wardrobe.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eThe details\u003c\/h5\u003e\n\u003cul\u003e\u003cli\u003eDelicate lace with a hand-finished trim.\u003c\/li\u003e\u003c\/ul\u003e\n\n\u003ch5\u003eFit \u0026amp; sizing\u003c\/h5\u003e\n\u003cp\u003eSits true to size with a refined European cut. Between sizes? Size down for a fitted line, up for relaxed drape. Full measurements in our \u003ca href=\"\/pages\/sizing-guide\"\u003esize guide\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch5\u003eStyling\u003c\/h5\u003e\n\u003cp\u003eWorn here with bare skin and flat sandals. Also works with a blazer, or nothing else at all.\u003c\/p\u003e\n\n\u003ch5\u003eFabric care\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGentle cold machine wash or hand wash. Do not tumble dry.\u003c\/li\u003e\n\u003cli\u003eCool iron on reverse. Steam to refresh between wears.\u003c\/li\u003e\n\u003cli\u003eStore on a padded hanger — lay flat for beaded, sequinned, or delicate knits.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VELOU","offers":[{"title":"S \/ Pink","offer_id":53248696942930,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Pink","offer_id":53248696975698,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Pink","offer_id":53248697008466,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Pink","offer_id":53248697041234,"sku":null,"price":109.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/0111\/3170\/files\/lace-bustier-midi-dress_01_new.png?v=1776725119"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1061\/0111\/3170\/collections\/4d66fe46-5732-4566-a96b-2cf64d058bda.jpg?v=1776699298","url":"https:\/\/velouamsterdam.com\/collections\/midi-dresses.oembed","provider":"VELOU","version":"1.0","type":"link"}